Mats is an accomplished technology and online gaming leader with significant experience in scaling up online businesses globally. Over the past 17 years, he has lead the growth of several well-known online gaming companies including as Centrebet, Coral Eurobet, Playsafe and Expekt before joining VGW as Director and Chief Marketing Officer in 2015. Mats has directed large teams and formulated global expansion strategies delivering significant profitable growth in both new and established markets. With expertise in digital marketing, Mats has successfully expanded several leading online brands globally. Mats also has extensive M&A experience having been actively involved in six successful exits of online gaming companies, including the £2.18 billion sale of Coral Eurobet to Gala Group. At VGW, Mats is currently overseeing the rapid international expansion of their flagship gaming brands.